This will hurt every founder's ego. But it works.

This will hurt every founder's ego. But it works.
Photo by Thomas Park / Unsplash

This guy built 5 boring apps and makes $200k/month.

Meet Mike from Australia. Zero VC funding. Smallest team possible. Five SaaS apps.

His secret? He refuses to build anything new.

His exact words:

"Pick an idea that's been done before. New ideas are risky."

While you're trying to disrupt industries, he's copying what works and doing it better.

- Social media aggregator.
- Customer feedback tool.
- Digital signage.
- Onboarding tours.

Boring? Yes.
Profitable? $200k/month.

Here's his brutal rule:
"We will NEVER go after an AI-focused business."

  • No platform risk.
  • No dependence on APIs he doesn't control.
  • No praying OpenAI doesn't kill his business overnight.
  • Just boring, profitable software.

His 10-step playbook is stupidly simple:

  • Copy an idea that already works
  • Build basic MVP
  • Sell lifetime deals for $59-100
  • Raise $100k from LTDs (pre-revenue)
  • Use that cash to write SEO content for 2 years
  • Launch on AppSumo
  • Get reviews on G2/TrustPilot
  • Switch to MRR
  • Print money

He's done this 3 times. About to do it twice more.

Zero failures.

Meanwhile, you're:

- Pitching VCs on "the Uber of X"
- Building features nobody asked for
- Chasing trends that'll be dead in 6 months
- Wondering why you're still at $0 MRR

The uncomfortable truth?

Boring wins. Copying wins. Execution wins.

Your "revolutionary idea" loses.